Goforaloop has teamed up two years in a row to cover Mixpanel’s annual MXP customer engagement event in San Francisco.

Leveraging the opportunity with top customers onsite, Goforaloop put together a shoot to capture testimonials with key users of the Mixpanel platform. Members of the Mixpanel leadership team were also captured for sales efforts and internal communications. And to round it out, Goforaloop captured material to create a buzz-worthy sizzle video of the event for use in follow-up recap communications.

This annual project is a great example showcasing how Goforaloop can quickly and efficiently maximize in-person events with customers to create compelling sales content. Testimonials and sizzle videos were captured in a single day, producing a body of marketing materials in a short window.

How’s that for ROI?