Myodesopsia International

Myodesopsia International

Over the past year Goforaloop has overseen creative direction for the team at Myodesopsia International, an international non-profit focused on an underserved corner of ophthalmological science. The team is focused on building momentum towards safe treatment of chronic visual floaters, or myodesopsia, by establishing a strong patient-led advocacy group that brings together community, research and resources.

As a nascent organization, the opportunity to build a brand from the ground up was an exciting opportunity. Goforaloop has helped the team with everything from establishing brand guidelines, producing launch videos, capturing interviews with medical researchers, clinicians, and patients, building life-cycle marketing campaigns, implementing analytics strategies, and even recently developed an augmented reality app.

Brand Development

In order to establish credibility within the medical and scientific communities, it was important to create a consistent look and feel for the brand. Goforaloop helped align the team around a logo-mark and word-mark that underscored the organization’s sense of integrity.

Doctor + Patient Interviews

In order to help communicate the symptoms of the condition, explain the viable treatment routes, and underscore the current research being conducted, Goforaloop captured interviews with various doctors and patients. Collaborating with leading retinal and vitreous researchers, these interviews serve as educational material for the ophthalmology communities as well for prospective patients.

Floater Vision
Augmented Reality App

Communicating the patient experience of having chronic floaters can be difficult – so why not just show people what it’s like firsthand?

Goforaloop developed a responsive AR app for mobile devices that overlays dynamic floaters in your cameras field-of-view. By pairing the app with device motion tracking, the floaters move in response to the device, simulating the experience of eye movements for those with myodesopsia. Goforaloop developed the app interface, logic, and UX experience. The app was developed with customizable settings that allow the user to adjust the characteristics of the floaters to match their experience. It also includes the ability for the patient to draw their own floaters as a way of recreating their symptoms for others to see. An education section provides useful information about the condition and techniques for reducing their impact.

Goforaloop also created a stereoscopic “3D Mode” that allows the app to be paired with compatible headsets which respond to head movements. In this mode, each eye can be addressed separately, so floaters can be assigned to a single eye for added realism.